Our mission
When we launched in 2012, we had one simple goal – to encourage safe driving with the use of rewards, making the roads safer for everyone. Our clever use of telematics helps us to continue to meet and evolve this goal.
When Kamran heard the news on 1st January 2007 that his 18-year-old son had died in a car accident, his worst fears were realised. Later that month, he decided to embark on a mission to help reduce the number of accidents involving young people. In 2009, Kamran met Nick Corrie and Alan Cottrill and they decided Kamran’s mission could be realised with the aid of telematics – together they founded Trak Global, which launched Carrot Insurance in 2012.
In 2021, Carrot joined the Acorn Group — a collective of specialist insurance brands united by a shared belief: that insurance should work for everyone, not just the standard customer. With deep expertise in non-standard markets, the Acorn Group supports over 500,000 policyholders across the UK, backed by a GWP of £742m and consistent year-on-year growth.
Together, we remain committed to making roads safer and insurance fairer — for every kind of driver.
Project Zero is a powerful initiative aimed at raising awareness and reducing road fatalities, especially among young drivers. Through a series of impactful campaigns, we’ve encouraged safer driving habits and helped many young drivers think twice before speeding. At the core of this initiative is a bold and unwavering ambition: to reduce road deaths to zero — a goal that drives every message, partnership, and action we take. We’re proud of the movement Project Zero has created — inspiring real change and contributing to a noticeable reduction in speeding incidents.
Our partnership with the Bobby Colleran Trust played a key role in amplifying our message. Together, we reached multiple schools, educating children and young people about road safety and the dangers of reckless driving.
Project Zero continues to be a cornerstone of our commitment to making roads safer for everyone.
In everything we do, we embrace these core values:
Integrity - We do the right thing
Smart - We think proactively and offer the right solution
Disciplined - We never compromise the purpose
Delivery - We make it happen
Reliable - We are always consistent
Agile - We accept and embrace change
