About Carrot
Insurance that rewards safe driving
We're on a mission to help young drivers build confidence behind the wheel by using smart technology to recognise and reward safer driving behaviour.
We are a proud partner of:
Making the roads safer for everyone
Founded in 2012, Carrot was created with a mission to help make roads safer for drivers. In 2021, Carrot joined Acorn Group, one of the UK's leading specialist motor insurance groups, combining Carrot's innovative approach with the strength and expertise of an established insurance provider. Together, we're committed to helping drivers get the cover and support they need.
Proud to be part of Acorn Group
Carrot Insurance Services is proud to be part of Acorn Group, one of the UK's leading specialist motor insurance groups. With over 40 years of experience, they've helped drivers get the cover they need, even when it's been harder to find elsewhere.
What this means for you
Choosing Carrot means you're backed by experts who know insurance inside out.
- Support from Acorn Group, motor insurance specialists with decades of experience in helping drivers get the cover they need.
- Car insurance underwritten by Haven Insurance Company Limited.
- Access to dedicated claims support through our relationship with Acorn Claims.
- Confidence that your cover is backed by an experienced insurance group with the scale to support you when it matters most.
Project Zero - driving change, saving lives
Having a telematics device is more than tracking how people drive - it’s about helping young drivers build safer habits that last. Instead of only stepping in when things go wrong, we support drivers early on. This helps them keep in control and stay on the right track by encouraging drivers to adjust and improve in a way that feels achievable.
Project Zero is a new and powerful initiative aimed at raising awareness and reducing road fatalities, especially among young drivers. At the core of this initiative is a bold and unwavering ambition: to reduce road deaths to zero - a goal that drives every message, partnership and action we take.
We’re proud of the movement Project Zero has created - inspiring real change and contributing to a noticeable reduction in speeding incidents.
Our partnership with the Bobby Colleran Trust played a key role in amplifying our message. Together, we reached multiple schools, educating children and young people about road safety and the dangers of reckless driving.
Project Zero continues to be a cornerstone of our commitment to making roads safer for everyone.
We are rated Excellent on Trustpilot
See what thousands of happy young drivers are saying about us.
Ready to join Carrot’s safe driving community?
It takes just a few minutes to fill out a car insurance quote and get out on the road with Carrot.